07/02/2015 | Digital Experience and Mobile | In The Media
App Developer Magazine has published an article by AIM Consultant Joey Shevelson about how mobile technologies can be used to engage employees! Continue below for an introduction and link to the publication and full article.
Introduction
Mobile technology has changed how we behave, from how we communicate with friends to how we consume news and information to how we shop for and purchase products. And the trend is skyrocketing. According to Flurry Analytics, mobile app usage grew by 76% in 2014, and shopping apps on iOS and Android increased an incredible 174% year-over-year – 220% on Android alone.
Enterprises have clearly seized upon the opportunity to leverage mobile technologies to connect with consumers, especially in retail. But another sizeable opportunity is ripe for attention: using mobile technologies to connect with an organization’s own employees, offering new ways for employees to feel better about the work they do and strengthen their commitment to the organization.
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